Large stuffed plushie, measuring 25cm or larger.Branded items from popular Japanese brands like Sanrio, San-X, Demon Slayer and more.One thing is for sure, you'll be delighted by what you'll get! We promise you the anticipation of the unknown is exciting, making it'll be worth every penny! This one-of-a-kind box is filled with 5-6 exciting and unique Japanese items like plushies, figures, anime accessories and more items valued over $100. "We can pay for joy, but not for impulse," Wei said, advising parents and authorities to pay more heed to the sector.The ultimate surprise box that will blow your mind - the Kawaii Collectible Mystery Box! However, experts also warned about the dangers of addiction and overconsumption linked to these blind boxes, especially for teenagers. ![]() "In the information age as people become more and more distant from one another, mystery boxes help them make friends with people who share similar likings and find a sense of belonging," Wei said. Many respondents said they feel it is one of the easiest ways to increase their happiness and a medium for social contact, as collectors can either exchange their identical figurines or trade them on the second-hand market. ![]() Without delay or deferment, consumers can get instant gratification by buying a mystery box, he added, noting that the "hidden surprise" in the boxes induces a sense of fulfillment. READ MORE: Toy play Pop Mart closer to HK float Thanks to rising prosperity in China, millennials pay more attention to a product's "emotional value," other than its practical functions, said Wei Wenqi, an associate professor of psychology at South China Normal University. Priced between 49 yuan and about 100 yuan, the boxes play a role akin to "life is like a box of chocolates that you will never know what you gonna get" at a relatively low price, according to psychologists and social observers. The market boom has been certified by another report from e-commerce giant Alibaba's Tmall platform, which shows that the collection of figurines has overtaken fancy shoes and esports as the most popular hobby among consumers born after 1995.Ībout 200,000 consumers spent more than 20,000 yuan in the past year on mystery boxes on Tmall, the report noted. ![]() The report estimated the country's mystery box market to exceed 30 billion yuan (about US$4.59 billion) by 2024.Īccording to a report published by MobTech, the country's mystery box market to exceed 30 billion yuan (about US$4.59 billion) by 2024ĪLSO READ: Toymaker Pop Mart surges nearly 80% in HK debut Mystery boxes or blind boxes can be traced back to Japan's capsule toys and lucky bags, while in China, the concept is quickly gaining popularity among Generation Z-ers, or those born in the mid-90s and early '00s.Īccording to a report published by MobTech, a data intelligence technology platform, female white-collar workers and Z-generation college students in first-tier cities are primary consumers of mystery boxes, with females buyers accounting for 62.6 percent. Some may get a sought-after one, while some may not all depend on luck. Simple yet surprising, consumers do not know which figurine they will get until they unpack the box, and it is "the variable reward" that brings extra fun. Whether studying abroad or traveling, Zhuang would always carry the toy sheep along "like a good companion." They bring out the inner child in me," she said. "I like the way how they are perfectly arranged on my desk and windowsill. GUANGZHOU - Zhuang Chuxian, 26, enthused over her first mystery box of a Sonny Angel doll - from which she received a bobbing-head sheep.ĭabbling in the circle for the past five years, she has collected more than 30 figurines of various series. ![]() Customers buy toys from a Pop Mart automatic vending machine in Shanghai.
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